According to the latest figures released by eMarketer, the number of smartphone users will hit the 2 billion mark in the next year itself. This is an alarming figure for all those website owners who have not yet got their site mobile optimized yet. Having said that, mobile optimization does not mean simply creating a mobile version of your desktop site but to create it keeping the behavior of the users in mind. Without doing so, you will be simply wasting your time and resources.
So, hers is a small list of the absolute musts that you ought to take into consideration while developing a mobile site:
Quick Search Bar: Browsing sites on tiny mobile screens has never been easy. But you can make things a lot easier for your users by simply creating a quick search option so that the users can get quick and relevant results, which in turn will greatly enhance the user experience.
Make Navigation Easy: Ensure that your mobile website has all the important features highlighted clearly so that the users face no problem whatsoever in finding what they want. It will also improve your conversion rates.
Figure out the requirements of your target audience: Once you identify that, you will be in a much better position to create a website that meets their requirements as well as expectations in the best possible manner. Avoid unnecessary stuff. Keep it relevant and to the point while keeping the overall user experience in mind.
Highlight your phone number: The main purpose of your site is to find leads and convert them to sales. But if your users have a hard time finding your contact details, and then you will be missing out on huge opportunities right away. If you don’t believe it, then how about the latest figures released by Google which suggest that almost 50% of the mobile based searches end up in calls, half of which covert to sales! You surely would not want to miss out on such huge numbers, would you?
Remember that responsive design is not a one-stop solution: Some business owners make the mistake of believing that all one needs is a good responsive design to provide an enhanced user experience. But the fact is that it does not prove enough. There are plenty of other things that need to be taken into account. Be creative while focusing on user experience and you will be fine.
Make mobile traffic an integral part of your online as well as online activities: Latest finding by Google indicate that a large percentage of people who access sites through their smartphones later make the purchase through their desktops. So it simply emphasizes the importance of the long term effect of a simple tap on a hand-held device.
Don’t limit yourself to conversion costs: Try not to get yourself entangled into ROI too much, unless your entire focus is on lead generation. This is because there are other equally important elements including average referrals, lifetime customer value and sales generations through other devices among others. So what that basically means is that you simply cannot rely on one factor to analyze the performance and success of your site. A detailed analysis is required to get a clear picture.
Keep your mobile website optimized: By doing so, you will get regular data from Google Analytics which, in turn, will help you weed out the problem areas of your site leading to better performance.